1 Funding sporting success
1. The Department for Culture, Media and Sport (the
Department) has a strategic objective to achieve a sustained improvement
in UK sport before, during and after the London 2012 Games, in
both elite sport and grassroots participation. UK Sport, which
is sponsored by the Department, is the government body with responsibility
for leading the development of elite sport. Their shared goals
for London 2012 are for Great Britain to finish fourth in the
Olympic medal table and second in the Paralympic medal table.
They also aim to build a legacy for elite sport in the UK once
the Games are over.[3]
2. To support these goals, the Government has agreed
a funding package of £722 million from April 2006 to March
2013, doubling the direct funding for elite sports and athletes
from £300 million to £600 million. The money will come
mainly from the Exchequer and the National Lottery, with £100
million to be raised from the private sector. UK Sport funds elite
athletes through its World Class Performance programme in two
ways. It funds the governing body responsible for each Olympic
and Paralympic sport to provide a range of support to its athletes,
including coaching, training, sports clothing and equipment, and
sports science and medicine services. It also makes personal grants
to athletes to help them prepare for elite events, covering their
basic living expenses and equipment, as well as training costs
not covered by the governing body. At the time of our hearing,
UK Sport was funding some 1,400 athletes[4]
it considered likely to win Olympic or Paralympic medals or to
have the potential to do so.[5]
3. After the Athens Games in 2004, UK Sport adopted
a funding strategy based on the principle of 'no compromise',
concentrating funding primarily on those sports and those athletes
most likely to win medals. In deciding which athletes to fund
for the Beijing Games in 2008, UK Sport has been proactive in
withdrawing or increasing funding to sports based on a range of
factors, including performance. Figures 1 and 2 shows how
much money sports received from UK Sport for the Athens and Beijing
Olympic cycles, together with the number of athletes that UK Sport
currently funds on its podium programme. These are athletes UK
Sport considers most likely to win medals in the next four years.
UK Sport's funding decisions are principally based on an assessment
of each sport's current performance and future potential. It has
also made strong governance and financial stewardship a condition
of funding for each governing body.[6]
Figure1: UK Sport's funding of and athlete numbers
competing in Olympic Sports at podium level at Athens 2004 and
Beijing 2008
Note:
Athletes on the Olympic podium programme are those considered
likely to win a gold, silver or bronze medal in the next four
years.
Figure 2: UK Sport's funding of and athlete numbers
competing in Paralympic Sports at podium level at Athens 2004
and Beijing 2008
Note: Athletes on
UK Sport's Paralympic podium programme are those considered likely
to win a gold medal in the next four years.
Source: C&AG's Report, Figures 7 and 8 supplemented
by data from UK Sport
4. Following the announcement that the 2012 Games
would be held in London, the Department and UK Sport's objectives
have broadened. UK Sport now aims to fund all Olympic and Paralympic
sports which it judges can perform creditably at the Games, as
well as those expected to win medals. It is now supporting athletes
across 47 Olympic and Paralympic sports, many of them for the
first time.[7]
5. Asked whether it had abandoned its 'no compromise'
strategy by funding a wider range of sports, UK Sport told
us that its strategy remained focussed on performance. For example,
it had cut funding for athletics by 17% between the Athens and
Beijing Games, based on its assessment that the level of funding
was too high for a sport which was relatively under-performing
and not achieving its potential. The additional funding available
for London 2012, however, meant that UK Sport could now spend
money on sports not likely to win medals in Beijing but which
could be expected to compete creditably at the London Games and
potentially produce medal winners. Fencing, for example, had a
good track record in developing potential through its cadet programme
but found it difficult to convert these cadets into medal potential
athletes. UK Sport was now providing fencing with financial support
right through to podium level for the first time, and the sport
was working with one or two athletes who had medal prospects.[8]
6. UK Sport told us that it had high expectations
of the performance of other sports it was funding. For example,
the Great Britain cycling team had won 11 medals, nine of which
were gold, at the world track championships in Manchester. And,
following a significant increase in podium funding and the appointment
of a Chinese coach, Great Britain's archers had won three medals
at the recent world championships, a level of success unprecedented
in recent years. In diving, where podium funding had nearly doubled,
Tom Daley had recently become the second youngest British male
ever to qualify for an Olympics, and there were other divers whom
UK Sport expected to reap the benefits of its financial support.
In sailing, Great Britain was currently the best in the world
and UK Sport was confident of success at London 2012 based on
some excellent recent results.[9]
7. UK Sport's plans to prepare athletes for the 2012
Games depend on the Department raising £100 million from
the private sector, over which there was still considerable uncertainty.
The Department had tendered for a fund raising partner in November
2007, some 16 months after we first raised concerns about the
challenging nature of this task and had urged them to draw on
specialist fundraising expertise. The Department was now in discussions
with its preferred bidder, a sports marketing company called Fast
Track, which was developing a number of propositions for further
consideration.[10]
8. The Department had delayed starting to find ways
to raise funds from the private sector. It said that Ministers
had made a deliberate decision to prioritise the fund raising
activities of the London Organising Committee of the Olympic Games
(LOCOG), which was staging the London 2012 Games. This choice
had been made on the basis that the prospect of not raising this
money presented the bigger risk. LOCOG was looking to raise approximately
one third of its £2 billion budget from private sector sponsorship.
The Government wanted LOCOG to be self-financing, but was also
the ultimate guarantor of funding for the Games and that guarantee
included meeting any shortfall between the costs and revenues
of LOCOG. The Department also believed that the Beijing Games
later this year would create a good environment in which to raise
the £100 million needed to fund elite sport, and that the
right time to start was after Beijing.[11]
9. The Department said that it was optimistic that
it could attract private sector donors and was confident it could
raise the £100 million, given the size of the sports market,
which was worth some £16 billion and employed 400,000 people.
It was also encouraged by LOCOG's success to date in attracting
sponsors. It could not tell us what it had to sell, however, and
acknowledged that the task was challenging and carried risk. It
had no experience of raising such funding and there were no guarantees
that the private sector would be willing to contribute as much
as £100 million. The Department considered that the hugely
increased public sector funding of elite sport provided a platform
for persuading the private sector to get behind the Government
and help sustain its efforts up to the London 2012 Games.[12]
10. We pressed the Department and UK Sport on what
they were doing now given that they had no immediate prospect
of receiving money from the private sector and that their plans
were based on beginning to distribute this money to sports in
the 2008-09 financial year. UK Sport was planning on the basis
that it would receive £20 million a year from the private
sector over five years, starting in 2008-09. UK Sport said they
had developed a range of contingency plans for dealing with shortfalls
in funding, depending on the amount involved. In the first instance,
UK Sport planned to cut funding to sports with the lowest medal
prospects in 2012. Depending on the size of the shortfall, however,
it might also have to cut funding for athletes in sports with
clear medal prospects. A funding shortfall could therefore affect
the Great Britain team's medal performance at the London 2012
Games, as well as reducing UK Sport's capacity to build a legacy
for elite sport that would last beyond 2012.[13]
11. UK Sport had never had a finance director, despite
being responsible for the distribution of significant sums of
public money. UK Sport told us that it recognised the need to
raise its financial skills and capacity, particularly in view
of the increase in its budget, and was about to appoint a dedicated
finance director for the first time.[14]
The successful candidate took up the post in July 2008.
3 C&AG's Report, Preparing for Sporting Success
at the London 2012 Olympic and Paralympic Games and beyond, HC
(Session 2007-08) 434 Back
4
Ev 14-15 Back
5
Q 54; C&AG's Report, para 1.6-1.7 Back
6
C&AG's Report, paras 2.3, 2.8, 2.13, 2.19 Back
7
C&AG's Report, paras 1.4, 1.12 Back
8
Qq 19, 61; C&AG's Report, para 2.14, Figure 7 Back
9
Qq 20, 64, 69, 71 Back
10
Q 122; C&AG's Report, paras 1.6, 2.27 Back
11
Committee of Public Accounts, Fourteenth Report of Session 2007-08,
The budget for the London 2012 Olympic and Paralympic Games;
HC 85, para 14 Back
12
Qq 108-109, 122-123, 125 Back
13
Qq 3, 4, 127; C&AG's Report, para 2.33 Back
14
Qq 48-50 Back
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